Three solid tips for creating an effective website...
1. Make it user-friendly. Does it load quickly? Is it easy to navigate? Are the text and colors easy to read and understand? Make it fresh, appealing and friendly. Just like your neighborhood convenience stores, there are plenty of easy-to-find options for our blossoming web-crazed populace. Put your best foot forward and the customers will keep coming back.
2. Update, update, update! Just like you don't want to see the same head of lettuce out on Saturday that you did on Monday, your web viewers want new content as much as possible. If they have read it once, why come back? Give them something new to read, see or hear and they are likely to come back...and bring friends.
3. Give your "customer" a vehicle to interact. Customers want to know that you care about what they want. (Got it?) Give them a way to email you, fill out a form, or drop a suggestion. Better yet, develop a way for your visitors to interact with each other. Message boards, commenting and web-based discussions give your readers a voice. An effective website brings in a number of perspectives and viewpoints---and your returning guests may be coming back for the group interaction as much as yours. Craving sour skittles? Tell the guy behind the counter to put in an order....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment